Rachael Felan Real Estate Resume

Experience & Practice

Since 2007, I have worked with buyers and sellers through multiple major shifts in the real estate market. That experience gives my clients the benefit of perspective, practical wisdom, and steady guidance in changing conditions.

I invest in sellers.

Before a home ever goes live, my team & I invest in the preparation, presentation, and visibility required to bring it to market well — including professional staging, photography, floor plans, 3D walkthroughs, drone footage, video marketing, and premium listing exposure.

That investment is paired with strategic pricing, clear communication, and disciplined guidance from preparation to closing.

I protect buyers.

Buying well requires discipline. I help clients evaluate value, location, condition, timing, resale potential, and negotiation strategy before emotion drives the decision, and I work to help keep us clear on your original, clear purpose. My role is to bring clarity to the process, protect your position, and help you move forward with confidence.

Fees, Agreements & Listing Tools

My real estate fee includes the tools, strategy, and support you should expect when preparing and marketing your home for sale. Your property will be photographed, presented, and marketed in a way that captures attention and helps qualified buyers understand its value.

Listing support may include:

• Pricing positioning & what is smartest for your home

• Make-ready and decluttering plan

• Professional photography and video

• Staging and virtual staging guidance

• SEO optimization

• Social media marketing and advertising

• Interactive virtual walkthrough

• Floor plan

• Email campaigns

• Top Agent Network exposure

• ABOR MLS listing and worldwide syndication

Commission Agreement

Depending on the seller’s preference and the needs of the transaction, we may or may not include a buyer agent commission as part of the total real estate commission paid at closing. My role is to help clients make informed decisions and structure the sale in a way that works for their goals.

My upfront investment in marketing assets and professional staging reflects the standard of preparation in my listing process and requires seller cooperation with pricing, timing, access, market strategy, and expectations.

As we list your home, we will review and sign the appropriate documents that clearly outline fees, expectations, and responsibilities.

Client Communication & Representation

I work closely with my clients throughout the entire process and remain your primary point of contact from beginning to end.

It is important to me that your real estate experience feels connected, informed, and well-represented from the first conversation through closing — and beyond.

Real Estate Background, Designations & Professional Traits

• Working with buyers and sellers since 2007

• Member, Top Agent Network — access to coming-soon listings not yet listed in MLS

• Accredited Buyer Agent — ABOR Designation

• Certified Negotiation Expert (CNE) — Texas Association of Realtors Designation

• Five Star Professional — 12 years running, sponsored by Texas Monthly

• Honest, reliable, and direct

• Strong market knowledge and negotiation experience

• Clear communication before, during, and after the transaction

  
  Rachael Felan Sales Volume History

• 2016 $5,054,739

• 2017 $8,912,774

• 2018 $5,914,747

• 2019 $8,864,328

• 2020 $6,402,071

• 2021 $10,552,695

• 2022 $13,546,036

• 2023 $11,365,160

• 2024 $ 3,867,655

• 2025 $6,405,144

Best Advice for Sellers in This Market

1. Your price is your marketing plan.
In this market, pricing strategy matters from day one. The right price helps your home compete in a saturated market, and attract interest.

2. Presentation compels buyers.
Buyers make fast decisions. Staging, decluttering, and overall presentation all shape how your home is perceived.